Can I disable the ads from appearing when watching online? No. At this time, the ads help us to offer so much content free of charge. Related articles Can I disable the ads from appearing in the Lifetime app? How much is a Lifetime subscription? What's the difference between watching while signed in and watching while not signed in? I don't have a TV package. Can I subscribe directly to Lifetime? Why am I receiving a message that I am 'not authorized' to view videos?